LUXE Ambiton (Beauty Influencer): Q&A with Adina of S.W. BasicsRead More
Name & Age:
Lisa Corcoran, 44
Founder of Passage To Luxury
Tell me a little about your brand.
The raison d'être for Passage to Luxury is to provide a comprehensive online luxury guide for the time poor, discerning traveller. There are so many luxury travel sites to choose from that it can often be difficult to decide between them. Passage to Luxury offers a trusted directory of the best luxury travel companies available, with the emphasis being on quality not quantity. Should you be looking for a luxury ski holiday, a bespoke safari or a contemporary new hotel; Passage to Luxury is the hallmark of luxury travel.
Where do you see your brand in the next 3 years?
I would like to see Passage To Luxury become recognized and established in both the industry and among readers alike, as the go to place for all aspects of luxury travel.
In your opinion, what does it take to have to launch, refine and grow a powerful LUXE brand?
A consistent high quality product and/or service that is universally trusted and respected.
Who has been your greatest mentor?
Emma Jones from Enterprise Nation
Why is it important for luxury brands to engage in the social world?
Luxury brands can be more hesitant to engage in the social world but in this ever changing technological landscape it is important to have an online presence. Images, storytelling and trust are essential in influencing decisions and this can be brought alive by social media.
What are some of your favorite LUXE hospitality brands around the world?
Ooh, a difficult one. My favourite hotel brand has to be Four Seasons. In the last twelve months, Rosewood London, Ham Yard, Ritz Carlton Rancho Mirage (Palm Springs) and Le Manoir Aux Quat Saisons have impressed and from a boutique point of view, Fazenda Nova and La Bandita Townhouse.
If you could invite any inspiring individual for an intimate dinner who would it be? What would you ask?
I would invite Tamara Heber-Percy (co-founder of Mr & Mrs Smith) to dinner and ask her advice on building a global brand.
Any LUXE travel essentials?
Cashmere Travelwrap, Dermalogica skincare, Kindle, Carmex lip balm
Anything else you'd like to add, tips, quotes or bits of advice?
World's First Smart, Connected Carry-On
I caught up with Tomi Pierucci, President of Bluesmart to learn more about this new LUXE brand. He was kind enough to give me some insight into this exciting venture.
Can you tell me a little about yourself:
I founded Little Blue, the #1 hoodies brand in Latin America and Big Blue Ideas, a creative branding agency where we design and manufacture for clients all around the world including Disney, Motorola, Stella Artois, etc.
Describe your new exciting venture and brand vision.
Bluesmart is the world's first smart, connected suitcase, designed to solve the main problems of the modern traveler in the connected era. We believe that people should travel more and we also believe that technology is the biggest tool humans have ever had to make a better world. Bluesmart combines both areas, and we want to be the global leader in the connected travel goods market. Bluesmart is a high-quality carry-on suitcase that you can control from your phone, like a boss. From the app you can lock and unlock it, weigh it, track its location, be notified if you are leaving it behind and find out more about your travel habits.
You can also charge your phone 6 times over with a built-in battery.
Isn’t that awesome?
Tell me, who has been your greatest mentor thus far?
Gonzalo Luchetti, who is a top executive at Citi and an overall great business man.
What do you think it takes to have to a globally diverse powerful brand?
I believe that it all comes down to having a quality product, a clear vision and most of all, time.
For such a well-traveled man as yourself, do you have a favorite city?
Two words: Hong Kong.
If you could have dinner with anyone on the globe who would it be and what would you ask?
It would be Richard Branson, and of course, I would ask him to invest in our company.
What do you pack in your suitcase?
Very Little. The lighter the better.
Any business tips or favorite quotes of wisdom to share?
- Stay Hungry, Stay Foolish
- Never, Never, Never Give UP