EXCLUSIVE Perfume Launch at Target

At Target, they know what guests love new, incredible beauty products …

From exclusive-to-Target brands to the latest trends, they're curating an assortment of beauty products that they believe guests will love to find during their Target runs. With last year’s launches including a K-beauty collection, a celebrity haircare line and a major natural skincare brand, 2018 has some big shoes to fill … so they're kicking off the new year with an exciting announcement: Target’s launching a new fragrance brand exclusively available at Target, Good Chemistry!

Created specifically with beauty guests in mind, the niche fragrance brand includes four collections inspired by different personalities: Confident and Charming, Good and Grounded, Vibrant and Playful and Cool and Collected. Each collection then includes four unique scents that come in perfume, body sprays and rollerballs, so there’s truly something for everyone.

“Beauty at Target is all about the joy of discovering products that work best for you, and we want to ensure this philosophy rings true in fragrances,” said Christina Hennington, senior vice president of Beauty and Essentials at Target. “That’s why we are reinvigorating our fragrance collection by introducing Good Chemistry, an exclusive brand that is all about inspiring our guests to find unique scents that they love.”

The vegan and paraben-free scents are made with essential oils and will be available in all Target stores starting Jan. 21. To help guests find their best scent, they can test out the different fragrances in store before selecting a favorite.

Also launching on Jan. 21 are eight new fragrances from Pacifica, a fan-favorite specialty beauty brand.