Los Angeles-based ORLY debuted its new ORLY Breathable Treatment + Color, an all-in-one, long-lasting formula that allows your nails to breathe without needing to go totally bare.
ORLY's technology resembles that of a contact lens, allowing oxygen and hydration to pass through. Their halal-compliant, healing polish includes a blend of argan oil, vitamin B5, and vitamin C, and it eliminates the need for a basecoat and a topcoat thanks to shine additives and adhesion promoters. Just apply two coats, and you're good to go!
In a survey of 500 women, 99% saw a noticeable difference in the overall health and appearance of their nails (compared to traditional polish), and felt their nails were stronger or healthier after using Breathable for a week. They also reported less chipping and peeling, and faster nail growth.
This launch comes at a time when halal beauty is making serious waves across the beauty industry. Islam states that in order to pray properly, followers must wash every part of their body, which includes nails.
For many Muslim women, wearing nail polish becomes a daunting task, with having to remove it each time before each daily prayer (5).
This new technology could change EVERYTHING.