Among the social networks, LinkedIn (PS - Let's Connect!) can be one of the MOST useful when it comes to cultivating critical, lucrative business opportunities, since it has a high concentration of business decision makers.
The trick is going beyond connecting with besties, college roommates and family members to strategically building a POWERFUL network of individuals who can and SHOULD be future clients.
This doesn't happen overnight, in fact, it takes months and even years. Over the last 5 years I have managed to take my 27 links and turn them into a LUXE POWER network of over 7000 global connections!
So, how do you get this to happen for you and your business? Read on below.
REFINE YOUR PROFILE
If a picture tells a thousand words, well your LinkedIn profile pic can tell grillions! Some of you don't even have a pic, and for those of you who do, many use social pics taken straight off of facebook. Please please, take this down.
A simple photoshoot in the bathroom with a white wall background will suffice for time being, but when you get a chance take a moment to invest in a professional head shot. It's worth it! You never know who is trying to find your face on LinkedIn, and it helps to have that perfect pic give a seamless introduction.
TELL YOUR STORY
Tell everyone who you are in three words or less... if you can't, that's ok, but do try to tell it in as little words as possible. Ever heard of the "elevator pitch"?
An elevator pitch is a brief, persuasive speech that you use to spark interest in what your organization does. You can also use them to create interest in a project, idea, or product – or in yourself. A good elevator pitch should last no longer than a short elevator ride of 20 to 30 seconds, hence the name.
They should be interesting, memorable, and succinct. They also need to explain what makes you – or your organization, product, or idea – unique. Your profile is just that, so get straight to it!
FILL OUT YOUR EXPERIENCE
By filling out your work experience and educational institutions, you can create a larger net for capturing searches. Plus, this allows you to access the second and third-tier connections you've been trying to meet!
Connect with like-minded individuals who are also serious about making the most of their LinkedIn experience. Participating in groups also enables you to share your knowledge and learn more from other members.
CREATE A GROUP
Creating a group not only gives you a certain level of credibility within your field it also allows you to connect with influentials within your niche sector.
Don't just send any old email...
I can't tell you how many I have deleted in the past. One, when sending your first request/invite be sure to introduce yourself and state how you can assist the person you're looking to connect with, and/or how they may be of assistance to you.
Do not, and I repeat, do NOT send an invite with no action request. You want to leave the other person feeling like it's a "win win" opportunity, and it is. You're AWESOME! Don't forget it.
Let me know of any other questions you all may have when it comes to LinkedIn and I'll do my best to answer below.