Being originally from East Africa and having been raised in the Middle East (Abu Dhabi), I've always been familiar with the Oud (Agarwood) scent. Whether it was sampling oud oils in the souk with my mother or burning oud wood chips at home in the evening; so, to find countless brands carrying the note in luxury department stores has not only brought on nostalgia, it got me wondering what other Islamic and MENA (Middle East and North African) beauty and wellness trends that may cross-over into the western world!
My encounter was not only a coincidence, recently listed in Spafinder's detailed annual top 10 spa and wellness trends report it seems as though we can all expect to continue to see more from MENA throughout 2015 and beyond!
Oud is said to be the most expensive wood in the world; oud oil’s value is estimated to be 1.5 times the value of gold, and it is sometimes referred to as ‘liquid gold’. Rich and powerful, oud’s sweet, woody scent is instantly recognisable. From Acqua di Parma’s Colonia Intensa d’Oud to Tom Ford’s Oud Fleur, our favourite oud perfumes can be found in this gallery – the definitive guide to the best oud fragrances to shop for.
Below are some of the most popular brands on the market using the notorious luxury wood.