Interview: Tomi Pierucci of Bluesmart

blue smart

World's First Smart, Connected Carry-On

I caught up with Tomi Pierucci, President of Bluesmart to learn more about this new LUXE brand. He was kind enough to give me some insight into this exciting venture. 

Can you tell me a little about yourself:

I founded Little Blue, the #1 hoodies brand in Latin America and Big Blue Ideas, a creative branding agency where we design and manufacture for clients all around the world including Disney, Motorola, Stella Artois, etc.

Describe your new exciting venture and brand vision.

Bluesmart is the world's first smart, connected suitcase, designed to solve the main problems of the modern traveler in the connected era. We believe that people should travel more and we also believe that technology is the biggest tool humans have ever had to make a better world. Bluesmart combines both areas, and we want to be the global leader in the connected travel goods market. Bluesmart is a high-quality carry-on suitcase that you can control from your phone, like a boss. From the app you can lock and unlock it, weigh it, track its location, be notified if you are leaving it behind and find out more about your travel habits.

You can also charge your phone 6 times over with a built-in battery.

Isn’t that awesome?

Tell me, who has been your greatest mentor thus far?

Gonzalo Luchetti, who is a top executive at Citi and an overall great business man.

What do you think it takes to have to a globally diverse powerful brand?

I believe that it all comes down to having a quality product, a clear vision and most of all, time.

For such a well-traveled man as yourself, do you have a favorite city?

Two words: Hong Kong.

the luxe passport Tip - If you happen to be staying in Hong Kong, check these LUXE hotels out: UpperHouseThe Mira HotelRitz-Carlton HK



If you could have dinner with anyone on the globe who would it be and what would you ask?

It would be Richard Branson, and of course, I would ask him to invest in our company.

What do you pack in your suitcase?

Very Little. The lighter the better.

Any business tips or favorite quotes of wisdom to share?


- Stay Hungry, Stay Foolish

- Never, Never, Never Give UP

I come from Argentina and have always dreamed about creating global products and companies. With a lot of effort and by surrounding myself with great people I’m accomplishing this goal.
— #AMINspiration